One of the more used methods used to meet the running costs of a web site is to display adverts in a prominent place on every webpage. Webmasters can easily add an AdSpace to their web site and start earning from every sale resulting from web users who click their advertisements, or better still, be paid for every single web click. There are difficulties however, if you are an adult industry web site manager you may find it tough to find an advertisement network that accepts adult sites.
This priggish dismissal of the adult market, flies in the face of evolutions in standard mass media in the recent past. Popular shows are starting to feature more glimpses into the adult industry. E! entertainments “The Girls Next Door” shows in detail the daily life of Hugh Hefners present lady friends and “Family Business” is fly-on-the-wall diary of Adam Glasser who manages a successful adult business organisation. On the big screen Kevin Smiths recent film “Zack and Miri…” showed a couple of friends producing an adult movie and made $40m worldwide. The adult industry has gone mainstream but most web Internet advertising companies have yet to catch up.
Some online advertising and affiliate marketing firms are terrified that cooperating with the adult industry will threaten their partnerships with mainstream advertisers and merchants. For example Ategrity, ShareaSale, Federated Media, DarkBlue and Premium Network say in their terms and conditions that they will not work with Adult Companies. The fact is that some mainstream advertisers have minor concerns about the adult industry, but the majority either don’t care, or wouldn’t ask the question in the first place. Estimates for adult industry earnings have been pegged as high as $13bn (AVN, 2005) and many a director would lose their job if shareholders were aware of just how much additional revenue was being discarded.
The main consideration to having Adult sites is control. By fully vetting every site that applies to join to your advertising network you are able to make shure that adult advertizements only ever appears on adult sites. If your ad network is not able to verify the quality and subject matter of every single web site they work with then you must ask some more probing questions. Who's to say that they are not working with adult sites already if they fail to check them?
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