The first step is to clarify your goals and objectives for the SEO campaign. It does not matter if goals are unrealistic because the identification of the goal is important. Many people jumps into SEO just because they have heard it's the next best thing, but do not even have a single clue of what they want and how it fits in with their business strategy.
The second step is to identify the financial, technical and human resources available at your deposal. This will greatly impact on the kind of relationship that you would be looking for from an SEO company. But if you only have the financial resources and nothing else then look for an SEO that can provide you with a comprehensive solution and take on the accountability for implementation.
On the other hand if you have limited financial resources but have adequate human resources, then you should look for an SEO Company that can provide ongoing consultancy and guidance. There are many combinations but the most important thing is to know what will and what will not work for you. Many a time’s companies take on comprehensive SEO contracts but do not have enough resources for providing inputs, feedbacks and approvals which ultimately results in an underperforming campaign.
The last step before beating the drums is to shortlist the criteria for inviting an SEO companies to make a proposal.
Below mentioned are few suggestions based general feedback:
Search engine optimization is generally a time intensive activity and it requires various skill sets that cannot be automated by just making it expensive. If you fall into a competitive industry and are looking at perusing aggressive targets it will definitely not come cheap. Anyone offering a cheap solution cannot be doing a complete task even if they outsourced.
You should identify those companies who have worked and delivered the best results in your business vertical as it reduces the gestation period of them learning about your business, competitors and market dynamics.
It is advisable to dig into their breeding about how old is the company, the profile of management and lineage.
Evaluate SEO campaigns they have carried till date, as any SEO company that worth its money should be ranking well for a handful of keywords and have a well optimized website.
You should carry out all the background work prior to inviting an SEO company to pitch as this will increase the chances of selecting the right agency and making a success of your campaign are significantly increased.
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